Spring 2017

BY JENNIFER HAWKINS

Over 40 students, faculty, and staff gathered in October to celebrate the 20th anniversary of the Vienna Seminar (now known as the Global Business Practicum in Central and Eastern Europe).

The course, which was first offered in 1996, is a collaboration with the Vienna University of Economics and Business (WU). It provides graduate students from both schools an opportunity to work in cross-cultural teams to apply their knowledge, skills, and abilities to a live project for a sponsor firm.

Students work together virtually on the project for a half semester and then Carlson School students travel to Europe to work with their peers from WU to finish their research and develop and present final recommendations to the sponsor firm.

Past sponsors have included 3M, Toro, Loyalty Partner, and Hormel and the projects have ranged from market entry and marketing to organizational development. Since 1996, more than 300 Carlson School students have participated in the course.

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